good reads
on leadership...
on leadership...
on leadership...
Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
on branding...
on leadership...
on leadership...
Culled from the six David Aaker brand books and related publications, these twenty principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know.
on archetypes...
on leadership...
on archetypes...
A brand’s meaning is an organizations’s most valuable competitive advantage. Yet, few really know how brand meaning works. Referencing Nike, Marlboro, Ivory and other brands, the authors show how the most successful brands correspond to fundamental patterns in the mind.